Product Marketing Manager

CData Software is seeking a talented, self-directed marketing operations professional to efficiently scale and support global marketing activities for our ArcESB product line.

ArcESB is a subsidiary of CData Software, providing high-performance, reliable, and fully-extensible products that simplify producing, consuming, and integrating data. The Arc framework offers a simple yet effective layer of middleware that helps users drive information flow without the added complexity common to other integration solutions

In this role, you'll focus on planning and executing integrated marketing campaigns to support demand generation activity. Your primary duties include campaign planning, campaign development, execution, target audience identification, reporting and performance management. You will also work across key functional teams/business units to coordinate content requirements, target audience segmentation, collateral needs, and ultimately driving outbound GTM success. The ideal candidate will be well-organized, detail-oriented, able to multitask and be flexible.

Our environment is very fast-paced, and requires someone who is flexible, detail-oriented, passionate, and comfortable working with numerous business units across the organization.

Responsibilities

• Develop marketing strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement it
• Plan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to multifaceted, multi-channel marketing campaigns.
• Conduct marketing research with target audiences (surveys, focus groups, A/B ads, etc. to inform marketing plans).
• Develop marketing materials for new programs and maintain/enhance materials for existing programs when appropriate.
• Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
• Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats
• Gain the attention of industry analysts via customer campaign and field enablement programs
• Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Qualifications

• 3+ years of product, technical, or digital marketing experience, preferably with traditional or cloud-native applications, databases, or cloud computing
• Advanced level of professional knowledge and technical skills when dealing with marketing techniques and communication channels including, but not limited to, traditional, web, email, social, and video.
• Solid written and verbal communication and presentation skills
• Track record of building and maintaining reports and dashboards for tracking campaign results.
• Ability to work with some supervision in a startup-like environment
• Strong organization skills and attention to detail

Preferences

• Ability to work in our Raleigh-Durham, NC, headquarters
• B2B enterprise software product or managed services product management experience
• Technical proficiency in web or software development technologies
• Basic design proficiency / ability to visually communicate concepts

Who we are

CData Software (www.cdata.com) is the leading provider of standards-based data connectivity. Our cutting-edge connector technologies simplify how applications interact with data and link industry-leading business intelligence, data integration, artificial intelligence and data management solutions with critical business data stored in SaaS applications, APIs, databases, big data, and other disparate sources.