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Managing Complex Data Transformations
Integration scenarios have a way of starting out simple and then growing more complex. For example, say your sales manager wants to grab leads from Marketo and view them in Salesforce, as described in our post Making Integration Quick, Easy and Agile . ArcESB makes the process easy through an intui... [read more]
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Making Integration Quick, Easy and Agile
What do you do when a sales manager in your organization wants to view leads within Salesforce that your marketing team generated in Marketo? If you're like many IT managers, your thoughts immediately turn to the time, effort, and money it'll cost to complete the necessary application-to-applicatio... [read more]
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The Latest In API-Driven B2B Integration At NEECOM 2018
At ArcESB, we've developed technology solutions that make it easier to get the most out of your data — using APIs and B2B messaging. Now, we re sharing some of our experiences and proven solutions. ArcESB Director Mike Albritton will give a presentation during the New England Electronic Commerce Us... [read more]
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Automatically Send Emails to New Salesforce Leads
Today s sales and marketing teams manage contacts across disparate cloud SaaS tools, CRMs, marketing automation platforms and email clients. Naturally, teams want to unify these tools so that interactions from one contact management tool — e.g. creating Salesforce leads — trigger intelligent automa... [read more]
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Automate MailChimp Lead Imports From MySQL
For millions of teams, MailChimp is one of the most crucial and easy-to-use marketing and sales tools out there. From scoring and managing leads across various stages of the sales funnel to sending monthly newsletters, setting up automated drip campaigns and much more, MailChimp is many a team's mo... [read more]
